I’ve been on my own, wrote easy, only me.
How.
go on, these things died in.
but I don’t wanna be like them.
no.
want to be.
his son only.
I had a dream that someday.
I would just fly away.
you have.
hello and welcome back.
It’s great to have you join us.
I’m really excited for today, and the news we have to share with you.
it’s amazing to think that this is our third major event, and just the past 2 months.
in the midst of enormous challenges of this year, our teams have remained focused and they haven’t stopped innovating.
we’re on an unbelievable pace of new product releases, delivering more new products to fall than ever before.
starting with upgrades to our powerful operating systems.
as well as our other remarkable products.
the incredibly capable and affordable apple watch se and apple watch series 6, putting the future of health on your wrist.
an entirely new fitness experience with apple fitness plus.
a convenient way to subscribe to apple’s services with apple.
1.
the new and more powerful eighth generation ipad and the stunning and versatile new ipad air.
the amazingly capable and compact homepod.
Many.
and we began a new era for iphone with iphone 12.
And for people who want the most out of their iphone, iphone 12 pro.
we’re so excited, iphone 12 mini and iphone 12 pro max will begin shipping this Friday.
but there is just.
one more thing.
it’s time to talk about the mac.
we love the mac.
It’s in our DNA.
and it’s the tool that we use to build our phenomenal lineup of products.
our users love it, too.
today, the mac is stronger than ever.
it continues to lead the industry and customer satisfaction, as it has for over a decade.
and more customers than ever are choosing the mac.
in fact, the mac business grew by nearly 30% last quarter, and the mac is having its best year ever.
in the back continues to attract new users.
today, over 50% of buyers are new to the mac, which is simply amazing.
and all around the world, people use them back to do remarkable things.
like the mac itself, they challenge the status quo.
they take chances, they create, they innovate.
they use the mac to help change the world.
and we’d like to celebrate them.
there’s a certain kind of person.
it doesn’t take no for an answer.
they don’t walk in quietly.
they parade in.
trailblazing.
eyebrow raising.
status quo breaking.
grazing greatness.
braving hatred.
taking up space.
never got a seat at the table, so they can’t sit and behave.
they’d rather defy the rules and amaze.
there’s a certain kind of person who doesn’t wait for greatness.
they make it.
it’s great to see how people use the mac to do such amazing things.
the mac has always been about innovation and bold change.
In June, we announced that the mac is taking another hugely forward by transitioning to Apple Silicon.
and we promised that the first mac with a silicon would arrive by the end of this year.
well, that day is here to tell you more.
Here’s John.
we love the mac in our teams have been working tirelessly to deliver the best lineup of notebooks and desktops that we’ve ever had.
well, now it’s time for the mac to take a gigantic leap forward.
to do this, we needed to develop a new set of advanced technologies.
so for the past several years, we’ve had our teams working with the singular purpose of defining and building the next generation of mac.
and at the core of this effort is the silicon.
we’ve been making Apple silicon for more than a decade.
it’s at the heart of iphone, ipad and apple watch.
And now we want to bring it to the mac.
so the mac can take a huge leap forward with the incredible performance, custom technologies and industry leading power efficiency of silicon.
and as we’ve said, we’re developing a family of chips, and we’re going to transition the mac line to these new chips over the next couple of years.
well, today we are incredibly excited to announce our first step in this transition, with our first chip, designed specifically for the mac.
and we call it.
m one.
M 1 has been optimized for our most popular low power systems, where small size and power efficiency are critically important.
It is a stunningly capable chip, and it ushers in a whole new era for the mac.
now let’s get started by spending a few minutes on a deep dive into this new chip with Johnny.
and one is a break or chip for the mac.
our approach will M 1 was to deliver industry leading performance and features while adequacy, focusing on power efficiency.
as a result, m 1 delivers a joint clip in performance per walk.
and every mac with M will be transformed into a completely different class of product.
and one is the first system on chip or Aso.
See for the mac.
let me show you what that means.
until now, imaginative multiple chips to deliver all of its features, it hardships for the processor, biosecurity and memory.
now, with m 1, these technologies are combined into a single association, delivering a whole new level of integration for more simplicity, efficiency and amazing performance.
And one also features our unified memory architecture.
Or uma.
and one unifies its high bandwidth, low latency memory into a single pool within a custom package.
As a result, all of the technologies and their so she can access the same data without copying it.
Between multiple pools of memory.
This dramatically improves performance on power efficiency.
M 1 is the first personal computer chip built using the industry leading 5 nanometer process technology, with incredibly small transistors measured at an atomic scale.
And one is a remarkably complex.
it packs the largest number of transistors we’ve ever put into a single chip.
and one has a massive 16 billion transistors, and we use all of these transistors to give M.
1 amazing performance and leading edge technologies.
and our goal is to make each of these technologies testing class.
the incredible performance of M 1 starts with the cpu, which features two types, of course, high performance and high efficiency.
Each performance core is designed trying to single task or thread as efficiently as possible while maximizing performance.
We’ve been advancing it year after year.
and now, with the huge improvements in M 1, when it comes to low power silicon.
our high performance core is the world’s fastest cpu.
Core.
and M 1 has four of these incredibly fast, high performance course, so multifaceted workloads take a huge leap in performance as well.
to hand a lighter workloads more efficiently and want brings high efficiency course to the mac.
they use a tenth of the power while still delivering outstanding performance.
this equals are the most efficient place to unlight with tasks and allow the performance cores to be used for the most demanding workloads.
And everyone has four of these efficient equals, which on their own, deliver similar performance as the current generation.
Dual core macbook air at much lower power.
and finally, m 1 has our latest performance controller that determines general time, where cordons for maximum performance and efficiency.
altogether, the 8 core cpu and M is by far the highest performance cpu we’ve ever created.
and more importantly, it delivers this performance at the lowest possible power.
in fact, the m1 cpu leads the industry by delivering the world’s best cpu performance per watt.
let’s take a look.
Here is the cpu performance on power usage of the very latest spy laptop chip.
and here’s m 1.
and one delivers significantly higher performance at every power level.
and adjust, then what’s the thermal envelope of a macbook air?
you can see that m 1 delivers up to two times the cpu performance of the piece chip.
and then one can deliver the peak performance of the pic chip while using just a quarter of the power.
this is a big deal.
What you are seeing here with M 1 is extremely here.
when you look back at the single feather performance of low power silicon in the mac.
gains in performance per watt have been very small, from one chip to the next.
but when we look at them, we see a massive three times improvement in performance per watt.
this is unheard of.
now, what about graphics?
we design gpus that delivered the maximum graphics performance and the thermal envelope of each of our products.
this results in a balanced system with A G P without compliments.
The incredible performance of our cpu complex.
typically, pcs can achieve this balance with integrated graphics.
to get great graphics performance, they have to use a discrete chip, which consumes a lot of power.
everyone is different.
with its integrated graphics, we get the best of both worlds.
Incredible performance and low power.
the gpu And M benefits from years of thorough analysis of mac applications.
It’s the most advanced graphics processor we’ve ever created.
and with up to 8 of these gpu cores, and one is capable of executing nearly 20/5003 at a time from teraflops, the texture bandwidth to fate, along with its incredible efficiency.
And one’s gpu is an a class of its own.
here is the graphics performance on power usage of that same pc, laptop check.
And here’s m 1.
and one deliver significantly higher performance at every power level.
with everyone delivering up to two times more graphics performance than the piece, a chip.
and again, and one can deliver the peak performance of the basic chip while using just one third of the power.
when it comes to personal computers, and one has the world’s fastest integrated graphics.
Now up insilicon is more than just a fast cpu and Gpu.
we pack our chips with powerful custom technologies.
and one features our most advanced neural engine.
with a 16 core design, it’s capable of executing a massive 11 trillion operations per second.
the entire m 1 chip is designed to excel at machine learning and task, like video analysis, voice recognition and image processing will have a level of performance never seen before in the mac.
Finally.
And one integrates our latest generation secure enclave.
it’s faster than ever, and very best in class security to the mac.
so that’s m 1, our first associate designed for the mac.
with its 8 core cpu featuring the world’s fastest cpu core, along with an eight core gpu that delivers the world’s fastest integrated graphics, and one leads the industry in performance per watt and it has leading edge technologies like the neural engine thunder, both unused before a faster, secure enclave.
Our latest ice P and more.
with its unique combination of remarkable performance, powerful features and incredible efficiency.
And one is by far the best chip we’ve ever created.
and we’re absolutely thrilled to bring it to the mac.
now, back to John.
it is so incredibly exciting to think about the max.
We can build with the performance and capability of M 1.
The mac has never had a ship upgrade.
This profound.
but the silicon is only part of the story for all apple products.
It’s the tight integration of our hardware and software that makes a user experience so amazing to deepen this integration.
On the mac, we use mac specific software workloads to optimize the architecture of M 1.
And in the same way ios and ipad os are built to maxim.
optimize our a series chips.
mac os big Sur has been built to maximize m 1.
to hear how it unlocks entirely new experiences and capabilities, let’s turn it over to Craig.
for the first time ever, we’ve been able to design mac os for our own silicon.
I’m so excited about what this means for the platform, our latest release, macs.
Big Sur, is absolutely incredible on M.
Big Sir introduces a bold, new design, powerful updates for apps like safari and messages, and the latest improvements to our industry leading privacy features.
And by designing the whole system together.
where n software were able to make the things you love about your mac?
Even better.
your mac now instantly wakes from sleep, just like the iphone and ipad.
let me show you.
But first.
what set the mood?
you touch.
returns, you know, how cool is that?
and with M things you do every day, like launching apps are nearly instantaneous, and safari, which is already the world’s fastest browser, really shines on apple, Silicon.
It’s now 1.5 times speedier at running javascript and almost two times more responsive.
the whole system is distinctly snappy, and system animations are buttery smooth.
the sheer speed of M1, together with mac os technologies like metal, deliver a huge boost to the most demanding apps so you can render 3 d animations or edit raw video footage with ease.
Now, part of the secret behind his breakthrough performance is M one’s unified memory architecture.
we built mc awesome Apple Silicon, use the same data formats for things like video, decode, gpu and display.
So there’s no need for expensive copying or translation.
and mac os gives apps access to more graphics memory than ever, unlocking breakthrough performance for tasks ranging from color grading 6 k video to play graphically intensive games or performing real time machine learning inference.
Pixar also features advanced power management, which intelligently allocates tasks between one’s performance and efficiency cores, automatically optimizing for lightweight tasks like reading a node, or performance intensive tasks like playing a game.
So your mac, if you quiet performance and even better battery life.
when it comes to security, M represents a major leap forward for years.
On ios, we’ve worked to continuously advance the state of the art for computer security, and with M1 were bringing this architecture to the mac.
this includes not only hardware verified secure boot, and automatic high performance encryption for all your files, but also new security protections built deep into the code execution architecture of M 1, giving you the most advanced security of any personal computer.
mac os biker is engineered down to its core to fully take advantage of all the capability and power of M 1.
And it does this all while maintaining everything you love about mac os.
of course, we’ve optimized all of our apps for M 1 from every app that comes with mac os to every other app made by apple.
apps like pages, numbers and keynote and garage band and eye movie are showing us how great performance can be with them.
One, for example, with logic pro, you can run up to three times more instruments and effect plug ins and final cut pro can fly through tasks like rendering a complex timeline up to six times faster.
we can’t wait for you to unleash your creativity.
now, mac os biker has incredible technologies that enable you to run a greater range of apps than ever before.
first, are universal apps.
simply put, universal apps are the fastest, most powerful apps you can get.
Universal laps include a native binary version built for Apple Silicon, as well as a native version for Intel processors.
The two come together into a single app that you can download from the app store or from the web, meaning that one app can run on all of your max.
we’re hearing a lot of excitement from developers as they get ready to launch to their universal apps.
For example, omni group is bringing universal versions of all of their great mac apps, and adobe is bringing universal versions of their apps, starting with light room next month, and other flagship apps, including photoshop, early next year.
for existing apps that haven’t yet upgraded to universal, Big sur includes an amazing new technology.
Rosetta.
on M 1 systems, roseta seamlessly runs out built for Intel based macs.
So even without an app update, you can keep working on that fusion 360 project and get to the next level.
And your favorite game.
thanks to metal and M 1, some of the most graphically demanding apps actually perform better under Rosetta.
Then they did, running natively on previous max, with within integrated graphics.
It’s really incredible.
the transition to M 1 is also great for developers.
M 1 scales up the architecture that they’re already accustomed to an iphone and ipad so they can optimize their code across the whole family.
And these new macs can do something that no mac has ever done before.
For the first time ever, you can run your favorite iphone.
And I.
had apps directly on your back, you’ll have more games to play, more content to watch and more apps for everything you want to do all together, you get access to the biggest collection of apps ever for the mac.
And it’s only going to get better as developers continue to build new apps for m 1.
here are some of them in action.
hey, hi, oh wait, do York Halloween, hello world.
I work for a company called panic cinema, 4 d autogate, thicker job for over 20 years.
At panic we make max software coding app for kids.
of people be less boring on video.
When we first heard about Apple, Silicon, A mac, we’re now saying that the mac is transitioning.
to our own apple.
Silicon.
sit down, blew my mind.
One war was amazing.
We were just waiting for this specific moment.
What does this mean for the desktop, a device that we all think we know so well?
We got the first developer units as soon as they were announced.
This was the easiest transition that we’ve ever had, getting our apps ready for apple, Silicon, mac literally took us.
we don’t really have to do anything to point to them.
Hit the runway with me 10 minutes.
Here we are.
We got this.
We got this, we got this.
Wow.
You immediately notice that it’s incredibly fast.
We can move much faster.
there are some operations which are really quite remarkable to select object.
We’ve seen that operation up to eight times faster, or we can travel.
The entire water drips forgotten realms without any kind of texture popping.
It was rendering two times past three times faster or time deep time, by too much much faster than superman.
Me, because people are going to be blown away.
there’s some dark magic, and I don’t know, he just feels super smooth, so very small.
you don’t have to use anything for us, it’s always about for power.
The more powerful of the computer is, the more we can have fun in our apps, for example, using cornmeal to automatically detect pin position and 80 wrong footage.
Hundreds of thousands of layers, millions of objects, almost limitless interactivity.
Rotate.
zoom.
keep zooming him, keep doing some more.
At this point where 100 million% zoom in the future that I dream of.
Let me look into the crystal ball, a seamless workflow from your phone or your ipad to your mac.
pushing the limits on each and every surface, you open that giant pile.
And.
if there see the indefiniteness and what you can create, they just have different level of what we thought was ever going to be possible.
We are in the future right now.
This is the humans.
What can we do with silicon on back?
um.
good question.
it’s amazing to see developers take advantage of the incredible performance and features of M And Big Sur.
we can’t wait to see them reimagine what apps can do.
over to you, John.
the combination of M and mac os, big Sir is super exciting.
It truly takes a mac to a whole new level.
so now we have all the technologies we need for the next generation of man.
and it’s time to introduce the first mac with m 1.
a product where the power efficiency of M 1 changes everything.
here it is.
this is the new mac book, air with them.
One.
the day the first macbook air was pulled out of that manila envelope.
It define the category of thin light notebooks, and our users have been loving it ever since.
now, with the groundbreaking efficiency of M, the new macbook air will completely redefine what a thin and light notebook can do.
tell you all about it.
Here’s Laura.
macbook air is the most popular mac.
In fact, it’s the world’s best selling 13 inch notebook.
users love its stunning retina display, great everyday performance and incredible portability, all in a sleek, wedge shaped design.
these days, users are working more from home, learning remotely and using the air to stay connected, making performance and battery life extremely important.
and we’re thrilled that m 1, our first chip for the mac enables macbook air to do things that were previously impossible on such a thin light notebook.
with 8 incredibly powerful cores, the cpu source to a whole new level of performance that’s up to 3.5 times faster than the previous generation.
So if you’re editing family photos are exporting a video for the web with eye movie the new air blazers right through it.
Or if you’re working in light room, you can manage huge raw.
libraries, that unheard of speeds turning your air into a mobile photo studio.
and with the world’s fastest integrated graphics that feature up to 8 cores.
air delivers up to five times faster graphics performance.
That’s the biggest leap ever for macbook air.
so when it comes to gaming, you can play immersive, graphically intensive, titled, it’s significantly higher frame rates.
and for the first time, you can edit multiple streams of full quality, 4 k pro res video without dropping a frame that’s mind blowing for such a thin and light notebook.
and when you compare macbook air to the best selling windows laptop in its class, the new air is up to three times faster.
and what’s even more amazing is that with m 1, macbook air is faster than 98% of pc laptops sold in the last year.
now let’s talk about that neural engine with 16 cores, machine learning workloads are up to an astonishing nine times faster than the previous air.
So apps like final cut pro that use ammo based features such as smart conform to intelligently frame a clip can do so in a fraction of the time, and even storage gets a performance boost.
with ssd that are up to two times faster thanks to the M one’s storage controller in latest flash technology.
So tasks like previewing massive high res images or importing large files, are super quick.
but also remarkable is that with the industry leading efficiency of the m 1 chip combined with the power management and mac os Big Sur, the new air delivers all this performance without a fan.
so no matter how intense the task, macbook air is completely silent.
And that same incredible efficiency also delivers extraordinary battery life.
with up to 15 hours of wireless web browsing and up to an amazing 18 hours of video playback, that’s 6 hours longer than before and when your video conferencing, which can rapidly drain the battery, you can go up to twice as long on a single charge.
this is the longest battery life ever in a macbook air.
And as users connect with friends, family and coworkers, remotely, we know camera image quality matters even more.
So we’re excited that with M 1, apple’s latest image signal processor comes to the mac.
this isp delivers better noise reduction and greater dynamic range for sharper images and more detail in shadows and highlights.
as well as improved auto white balance combined with ml enhanced face detection, so you look more natural on your facetime calls.
in fact, everything looks stunning on the 13 inch retina display, which now supports p 3 wide color for even more vibrant, true to life images.
and with the secure enclave and M 1 combined with Big Sur, air delivers best in class security with features like touch id, which make it easy to unlock your mac and make secure online purchases using apple pay.
With just the touch of your finger.
and finally, all these powerful features with a completely new level of performance are delivered in a sleek, wedge shaped design with m 1 and big Sir.
We’ve taken the macbook air and transformed it into something far beyond any other thin light notebook.
And even with this gigantic increase in performance, along with its new features, the.
there still starts at just 999.
and for education, it starts at just 8 99, delivering way more value than ever before.
So that’s the new macbook air with m 1.
It has jaw dropping performance 3.5 times faster cpu, 5 times faster gpu.
All in a silent fan, less design.
It also has a more vibrant retina.
lay improved camera quality and incredible battery life.
Up to 18 hours, the longest ever in a macbook air.
So once again, macbook air completely redefines what a thin and light notebook can do.
back to you, John.
this new macbook air is amazing.
so think about what we’ve done here.
we’ve taken our most popular notebook, and with M 1, given it more performance than 98% of pc laptops sold in the last year.
the huge increase in battery life, and at the same time we pulled out the fan.
that’s just thoughts.
or that unbelievable combination of performance portability.
It is by far the best mac book air we’ve ever made.
but that’s not all, because today we’re bringing M 1 to another beloved mac.
and here it is.
this is the new mac mini.
the tremendous level of integration offered by the system on a chip design of M 1 allows us to pack a remarkable amount of performance and capability into its compact design.
to tell you more about it, here’s Julian.
mac mini delivers the mac desktop experience and an incredibly small form factor.
our users love its outstanding performance array of connectivity and signature design.
And most of all, they love its versatility.
It’s why you’ll find mac mini’s everywhere, from home offices to home theaters, studios, to render farms.
today, m 1 comes to mac mini, bringing a seismic shift in what an ultra compact desktop can do with the 8 core cpu and M 1 mac mini delivers up to three times faster cpu performance than the previous quad core version.
This is a monumental leap in cpu performance for mac.
so if you’re a developer compiling a million lines and ex code, or a musician using logic pro to take music production to a whole new level performance never skips a beat.
And the 8 core gpu gives them many a gigantic 6 fold increase in graphics performance.
this enables you to do things you wouldn’t have dreamed of before on the mac mini, like designing a graphics intensive game in unity.
or when the work is done cranking up the graphic settings while playing a great game, like balder’s gate 3, the mini has an outrageous amount of performance in such a compact design.
in fact, if you compare mac mini to the top selling pc desktop in its price range.
the mini is just one 10th the size.
and yet it’s up to five times faster.
mac mini just blows the competition away.
and there’s more, with m 1 bringing the neural engine to mac mini machine learning workloads.
Take a quantum leap forward with up to 15 times faster ml performance than the previous generation.
this means the new mac mini will supercharge innovative features that are powered by ml, like magically increasing the resolution of a photo in pixel Maher pro, giving it more sharpness and detail.
it also makes mac mini a great machine for developers, scientists and engineers utilizing deep learning technologies like tensor flow.
Or create ml.
which are now accelerated by M 1.
and with the mac mini’s advanced thermal design.
M 1 is unleashed easily sustaining its breakthrough performance while the many stays cool and quiet.
when it comes to connectivity, there’s an array of I O, including two usb C ports that now support both thunderbolt and usb before to connect a wide range of peripherals.
including the pro display X D R at a full 6 k resolution.
with the M1 chip and Big Sur are most versatile, mac packs a staggering amount of performance and incredible new features.
and even with all of its power and capability, mac mini now starts at just 6 99.
that’s 100 dollars lower than the previous generation.
no other desktop combines such breathtaking performance with such an affordable price.
so that’s the mighty new mac mini.
powered by the mone chip, it takes an enormous jump in performance with a three times faster cpu, six times faster gpu and the neural engine that boosts ml performance up to 15 times.
the new mac mini is a phenomenal desktop that’s far more versatile and far more capable than ever.
now, back to John.
this really is the most incredible mac mini we’ve ever made.
thanks to the integration and phenomenal graphics capabilities of M, this new mini will enable high performance general purpose computing in a way that was never before possible in such a compact design.
there’s never been a mac mini like it.
but we’re still not done.
you’ve seen how the efficiency and integration of M 1 yields incredible capability and performance in the macbook air and mac mini.
that performance is so good, but it’s also an excellent choice for another one of our most popular acts, the perfect mac for many creative pros.
here’s the new 13 inch macbook pro.
with them one our most popular and affordable macbook pro dramatically changes your expectations of what a compact pro notebook can do.
and to tell you all about it, here’s truly.
the 13 inch macbook pro is the best selling notebook in its class, and it appeals to an incredibly wide range of users.
students rely on it to get them through college.
and proceeds to channel their creativity and produce awe inspiring work.
Users love it because it delivers powerful performance and has a gorgeous display.
all in a sleek and portable, 3 pound design.
and with M 1, the 13 inch macbook pro becomes way more powerful and way more pro.
the 8 core cpu delivers up to 2.8 times faster performance.
this is game changing for developers using xcode, who can now build their wraps nearly three times faster than before.
And for photographers using photoshop, who can apply filters and effects to high res photos faster than ever.
when it comes to graphics, the 8 core gpu is up to a whopping five times faster.
so whether you’re using shape or 3 d to design a new product, or constructing an immersive new world in cinema, d, the new macbook pro handles it all with these.
and when compared to the best selling windows laptop in its class, it’s up to three times faster.
in fact, the new 13 inch macbook pro can do things that no other compact 3 pound pro notebook can do.
like playback 8 k prowess, footage in full quality davinci resolve without dropping a single frame.
and when it comes to machine learning.
performance is spectacular.
thanks to the neural engine, ml is up to 11 times faster than the previous generation.
which means, for on device, ml tasks that use the neural engine, the 13 inch macbook pro is the world’s fastest compact pro notebook.
the new map of pro also features an active cooling system.
This allows it to sustain its remarkable pro performance when ripping through intensive tasks like video, trans code in compressor.
And even with all this unbelievable compute power, the battery life is simply amazing.
thanks to the efficiency of M 1 running Big Sur, the new macbook pro delivers up to an incredible 17 hours for wireless web browsing and up to 20 hours for video playback.
that’s 10 more hours than before.
and that’s the longest battery life ever in a mac.
and what this combination of performance and awesome battery life, the productivity of our pro users goes through the roof.
for instance, software developers can compile four times as much code on a single charge.
the new pro also has studio quality mics, with an improved signal to noise ratio.
So whether you’re on a facetime call or recording a vocal track, audio will be super clean.
and it benefits from the M one’s advanced camera isp, so when users are connecting with coworkers on video calls, they’ll have sharper video with less grain and better contrast and detail in low light conditions.
with Big Sur and the secure enclave, you get best in class security features like activation lock, which helps protect your mac.
If it’s ever lost or stolen.
and finally, with its two thunderbolt ports, with use b before support, the new pro connects to more peripherals than ever, including the pro display X D R at full 6 k resolution.
all these mind blowing leaps in performance, new features and amazing battery life still fit in the same incredibly portable, 3 pound design.
with Big Sur and the m 1 chip at the heart of the 13 inch map of pro, it shatters the limits of what a compact pro notebook can do.
and with all this performance and new capabilities, the new pro is still just 1299.
and just 1199 for education and incredible value for both students and pros alike.
So that’s the new map of pro.
with them one, our most popular macbook pro gets a tremendous boost in cpu graphics and deel performance.
and along with its studio quality mics and improved camera performance, it has the best battery life ever in a mac.
this is more than a massive upgrade.
the 13 inch map of pro is the ultimate expression of what the M1 ship can do.
now, back to John.
we couldn’t be more thrilled about the new mac mini, macbook air and macbook pro.
they’re the first of a new generation of mac.
it’s the same mac experience, you know and love, if faster and better in so many ways.
these systems offer up to 3.5 times faster cpu performance, and up to six times faster gpu performance, which is the largest generational improvement we ever had.
they bring many of the best features for ipad and iphone like instant wake long battery life.
Incredible Malacca eration that took to 15 times faster.
and industry leading security to the mac.
And by building upon a common architecture, these new macs can now tap into the world’s largest and most vibrant software ecosystem.
we’re also proud that these products have been carefully designed to support our net 0 carbon goal.
The cleanest energy is the energy you never use.
And thanks to the efficiency of M energy consumption, is reduced by up to 60% when these products are in active use.
So, well, there is always more to do.
We’re thrilled with the progress we’ve made.
it is so exciting to be able to reinvent three of our most popular and affordable max, and to make things even more exciting.
You can order the new macbook air, mac mini, and macbook pro.
Starting today.
and they will all be available next week.
and mac os big sur will be available.
this Thursday.
these new systems with them, one join the rest of our mac product line.
including some phenomenal products that we’ve introduced over the last year.
this is by far the strongest mac lineup that we’ve ever had.
the transition to apple silicon is going to have a profound impact on the mac.
it will bring performance and capabilities that have never been possible before.
and this journey will take a couple of years to complete, and we have a long way to go or off to one heck of a star.
we are so proud of this new family of products and we can’t wait to see what our users are going to do with them.
now I’d like to turn it back to Tim.
but before I do, here’s a short film we made to celebrate these new Max.
I hope you enjoy.
mm.
the chimes back.
I loved the.
this chip I see.
Apple.
And one.
it’s the apple Chip.
Oh, that’s cool.
I mean, I’m just going to get right into it.
It opens like that.
It’s super responsive.
While the really fast, it’s feels very playful with a good book.
It’s got 8 cars in it, and this tiny thing, not even warm, it’s probably cooler than my own hands.
the battery is.
more time than I generally spend awake in a day.
no noise, it’s absolutely silent to hear anything.
what’s really satisfying is when you’re sitting with someone and they go like, I wanted to like, and you go great, and you can, at the faster you can make that happen for them, like that to me, was like.
like wizard, it’s a magic that happens.
See.
it’s really about letting me create faster than my hand came out.
and doing this on a macbook air now, which means it’s more accessible, I can get used to this.
well, all I got so fast.
that’s crazy.
this truly is a huge day for the mac and a huge day for apple.
Advancements of this magnitude only come from making bold changes.
the M1 chip is by far the most powerful chip that we have ever created.
it makes these max dramatically faster, provides all new capabilities with extraordinary battery life, and enables the mac to run more software than ever.
this is exactly why we are transitioning to mac to Apple, Silicon.
at apple.
our mission is to create products that play a meaningful role in people’s lives.
2020 has been a year unlike any other in so many ways.
we’re inspired by the strength, resilience and creativity we’ve seen displayed by people all around the world.
we’re also extremely proud of our teams and the work they’ve done to deliver such incredible products during these challenging times.
we’re looking forward to seeing what you will do with these products.
we’re also looking forward to 21 and bringing even more amazing experiences to you.
thank you for joining us.
Stay safe, stay well and have a great day.
like, got stop, hang on, wait one more thing I.
I vic, is there time for questions?
Good, because I have won.
Why.
why, why make all these advancements?
What’s the point?
Right, oh, you’re so quiet now.
Look, I’m a machine.
I’m proud of it.
That’s my fan.
longer battery life, plug it in.
Where are you going?
Just plug it in.
fast, I’m fast, I’m still fast.
Check it out.
got it.
to see, still got.
I’ve always been there.
I always will be.
fast.
okay.
my battery, strange, I got to go plug in.
good luck.
I like.
